But again, things may have been changed. The only thing to note is that the free plan only comes with 8 templates. Mailchimp is a big name in the email marketing world, however, as we’ve just seen, fame isn’t everything. You’ll see the individual campaign stats on the different lists. MailChimp’s free account allows you to send 12,000 emails a month and to store 2,000 subscribers. I also activated SPF and DKIM records on the email marketing tools. Mailchimp markets itself as a very easy to use email marketing software. Plus, the automation function is available for all plans. And all tabs have several options under. MailChimp also has tons of tutorials available in the help center. Also, they’ve gone through several rebrands over the years so they have a pretty modern and sleek interface. You have sleek form templates to create popup forms or web embedded forms. Spend so much less while getting all advanced features - Automation, A/B testing, Autoresponders and plus 24/7 customer support! Our Newsletter – MailerLite (Left) and Mailchimp (Right) We had MailerLite recommended to us by several blogging colleagues who were aware of our pending issue, and a solid percentage all told us the same thing: MailerLite is a deal.. You can add images, social buttons, videos, etc. Pricing – MailerLite is Cheaper than MailChimp MC wins in the category of Free Emails with its offering of free emails to up to 2000 users each month. In terms of options, you can create an embedded form, pop-up form or landing page, however, it’s slightly fiddly to set up and not all forms appear to be mobile responsive. So, if you are looking to make a switch for your email marketing tool, you would want to read ahead this Mailerlite vs Mailchimp guide and understand why MailerLite can make for an excellent choice. Besides the green on both platforms, they are pretty much easy-to-use. 8-5. Also, it provides smart recommendations and send-time optimization thanks to its ‘Time Wrap’ feature. Ultimate Guide to Choose a Blogging Niche? But, there is a difference in the premium plan. The final score is 9-5. The open rate, CTR, unsubscribes, etc. They’ve even added social media and website creation. If you’re reading this article, you’ve either tried Mailchimp and are not fully satisfied or you’ve heard good things about MailerLite and want to see how it compares to other popular email marketing tools like Mailchimp. They also offer a 14-day free trial for their premium plan. It’s 2020, C’mon! It’s not that difficult getting support and they have 24/7 live chat support. Although Mailchimp offers a freemium and pay as you go plan, the fact that it now charges users for unsubscribed contacts and those who haven’t confirmed opt-in can make this provider quite expensive. Your email address will not be published. MailerLite has a rigid anti-spam rule as the first huddle that you’ve got to jump. MailChimp vs. MailerLite: het eerste dat ons opvalt zijn de vele gelijkenissen. MailerLite is a top choice if you’re looking for an easy-to-use tool that doesn’t skimp on features. It’ll be very helpful for me, if you consider sharing it on social media networks. The good thing about MailerLite is that users can start using the automation software on the free plan. Winner: MailChimp. We help you to succeed even in the most saturated blogging fields with our proven and actionable strategies. They are two different categories and here is where the confusion starts. It’s been a while since we conducted the test, MailerLite seems to have improved their deliverability. That’s letting all your effort go down the drain. Winner: Due to Mailchimp’s extensive reporting capabilities, this round goes to them, taking the scores to 5-4. You can see how other popular email marketing platforms compare in the following comparisons: Leave a comment if you have any questions – I’d be more than happy to help! Although it’s never fun when someone decides to unsubscribe from your list, MailerLite even has an unsubscribe page builder, letting you brand and customize your email subscriber’s entire experience from beginning to end. But, don’t get discouraged once you’re in, there is a super simple tool waiting. Mailchimp’s reports include these stats, plus, it offers a direct integration with Google Analytics to help track conversions. There is also no way to create automations to move subscribers from one list to another, for example, as there is with MailerLite. Honestly, their automation is so intuitive that I wonder why MailChimp hasn’t applied it. List management is much simpler with MailerLite. But quality is always more important than quantity, so I went through each of these to see which platform wins. Contacts can be added to a group manually or using an automation rule. I like that you have the option to re-use your email template for brand consistency. Several types of forms are available, including pop-up and embedded forms and subscribe buttons. Although there are many limitations on both platforms, yet both are good for beginners. But, if there wasn’t this monkey business going on, one of the first alternatives I would check would indeed be Mailerlite. MailChimp offers over 300 integrations and MailerLite has around 100 integrations. One of the issues with Mailchimp is that some functions are sometimes hard to find; for instance, adding opt-in for new sign-ups could still be slightly more intuitive for complete beginners. And you can’t test landing pages or automation series too. So does MailerLite. You have tags, groups, and segments to manage your audience. It’s very easy to set up and loads fast. $10.00/month. Otherwise, MailChimp is handy-dandy. But I would like to know, Which ESP are you using now? The only kicker with MailChimp’s list management is that you have to manually clean up your list. You got to be grateful for this because talking to an actual person with MailChimp is like looking for a needle in a haystack. If we recommend anything, it is always because we believe it is worth exploring. MailChimp vs MailerLite: A Rundown. They have a robust landing page builder that also allows HTML/CSS. Also, my impression is that interface updates don’t necessarily make things easier with Mailchimp. MailerLite vs Mailchimp: Reporting. MailChimp gives you state-of-the-art reports and analytics details. The standard plan gives you the option to automate onboarding series, lead nurture campaigns, abandoned cart reminders, and event-based automation. You get to test similar variations as MailerLite. You can track your abandoned carts, order notifications, cancellations, purchases, and shipping confirmations. So don’t be discouraged as it’s not a steep learning curve. MailerLite and Mailchimp have very similar support options, but MailerLite snatches the victory by the smallest of margins because it provides 24/7 … It doesn’t get any better than that. MailerLite has put its best foot forward when it comes to email templates. You need an email marketing platform that plays well with others. On the free plan, you’ll only have email support for the first 30 days and then you’re on your own. Winner: As both providers do well in this area, I’m going to give a point to each. Not only seen as a winning player, MailerLite has in fact led to disrupt the market with its efficiency. If you’re in need of a CRM, you’d be better off checking out this post on the best CRM software for small businesses. On the bright side, the drag and drop editor is highly customizable and responsive. Adapting them is easy, as there are tons of content blocks to choose from and sufficient customization options. Though MailerLite doesn’t have nearly as many options as Mailchimp, it is definitely more visual and easy to use. Like MailerLite, you can save your templates to use for late. Winner: MailChimp. SHARING IS ♥️. Both MailerLite, and Mailchimp have e-commerce tracking, but MailerLite is to WooCommerce and Shopify. MailerLite and Mailchimp are both very similar platforms and have many of the same features. Compared to other email marketing tools, Mailchimp is not the most expensive, but when matched against MailerLite, Mailchimp comes out pretty steep. Overall, it’s been a close one, but I think this comparison shows that when you actually break everything down, Mailchimp still has some areas to work on if it wants to be the real champ. Mailchimp’s CRM capabilities are limited, but it certainly does better than MailerLite in this area. (Earn $1k+ per Month)? You can monitor your customers’ engagement with your brand on social. Intuitive landing page builder avaialble with 30+ landing page templates, Drag and drop builder available with 10 templates. Good thing you can create all types of popup or embedded forms. For this reason, I’d recommend MailerLite over Mailchimp for small businesses. I know, I was surprised too. 1858 verified user reviews and ratings of features, pros, cons, pricing, support and more. However, if you’re looking for the most affordable option, then MailerLite is the tool to go for. I loved their pre-made automation workflows. It has an intuitive interface with a fast loading time. dashboard, campaigns, subscribers, forms, sites, and automation. You have only 10 templates and no option to custom yours from scratch. So, how does MailChimp compare? And if you want to go ahead and custom your own template, well, HTML is there to sort you out. It’s integrated with hundreds of tools over the years giving you a long list of native integrations. 31 Aug 2020 – Updated the deliverability averages, Both MailerLite and Mailchimp are good options for beginners. Mailerlite vs MailChimp: Drag and Drop Builder To make a complete Mailerlite and Mailchimp review – we have to compare drag’n’drop builders, because it’s a heart of email marketing and the user interface have to be simple when non-experienced user tries these tools. Hi, I’m Akshay Hallur the founder of BloggingX. Sign up and rock your email marketing! That’s about it! Winner: MailerLite. I got to say I love the upgrade they did to their subscriber management. Winner: MailerLite. In fact, both of them even integrate with Zapier thus connecting them with literally “EVERY integration” out there. You can test email subject, sender details, email content, or even your design. And it can get steep fast. I did an email deliverability test to make sure that we are actually planting seeds in fertile soil. For that reason, MailChimp wins. From videos to images, timers, social media buttons, etc. To get a better grasp of the email automation platforms, going through email tool alternative write-ups is your best bet. MailerLite vs Mailchimp: Features. MailerLite has a clean interface that’s super easy to navigate. But if you need a dedicated manager, you’ve got to cough $100 /month. It’s also a plus that its paid plan lets you send unlimited emails. Email marketing is not only a big deal but critical if you want to succeed online. The form builder is also pretty basic. I, myself, have been using Mailchimp for years. Which means we have a winner… MailerLite! But, guess what? You can carry out multivariate testing. Unfortunately, it isn’t all that visual, which makes it not as user-friendly as other tools. 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