If you’re looking to implement email marketing into your business operations, you should definitely give Mailchimp a try. You’ve now achieved two fundamental features of Mailchimp — setting up your first list and setting up your signup form. This is known as a ‘merge tag’, and Mailchimp gains this information from your lists, so make sure that the data in your lists is correct, and then the data in your emails will automatically turn out right (if you also use the correct merge tag). why they might want to join your list), and you can also add an image, such as a banner. It is a good idea to only create separate lists for completely different campaigns, otherwise, you’ll end up paying twice for the same subscriber. Mailchimp* is a popular email marketing service for many reasons: it’s easy to use, you can make great looking emails without much design ability, you can deliver opt-in offers… But the biggest reason why it is so great is because it’s FREE to get started ! Click on the filter that ‘Enable live merge tag info’ within the preview mode and this will show you how each individual subscriber will view your mail. The next two boxes are also crucial to get right. Setting up a list is one of the first things you’ll want to do, and I’ll explain how you can do it in the next step of this guide. If you’re new to Mailchimp or templates utilizing variant selection we recommend you take a few additional minutes to review the documentation we provide in this template guide (if you haven’t already) – most notably the sections on creating a campaign using your Mailchimp template and adding additional variants or content blocks. Some of the most effective emails have one clear message. In time, once you start using Mailchimp and all its features, you’ll also notice some other useful information on the dashboard page, but no need to worry about that just yet. This is the most complete and comprehensive MailChimp guide and MailChimp tutorial for beginners in email marketing. Be sure to have all the social media options set up properly before sending out your emails in order to receive feedback from this tool. Don’t bother with JavaScript or Flash—those technologies are largely unsupported by email clients. Click on the ‘Create Campaign’ button, and a new window will pop up. The best thing to do at this stage is to send yourself a test email to see how it appears to the end user. Digital Ads . Before the next steps, you need to finalize the process of setting up your first list. I’ll talk about how to set up your campaigns in step 5 of this guide on how to use Mailchimp. You can use these off the bat, or customize them for your own use. Once you’ve logged into your account, you’re taken to the dashboard screen by default: Take a good look around, and familiarize yourself with what’s on display. Co-founder of Entrepreneurs HQ, a community of 150,000+ small business owners. Choose whichever suits your purpose, but don't include too many CTAs in one email or readers won't know what to click. Automate.io and Zapier also offer an easy way to link your Shopify account with Mailchimp, as well as using these applications to link to several other e-commerce sites and web services. On the next screen, you can enter the campaign info. This is a handy metric that shows you the subscribers that opened the email the most amount of times. Go to Dashboard > Mailchimp for WP settings page and paste the API key, then click on Save Changes button. You can also post a link to your landing page or a signup form on your Twitter feed. Once you are satisfied with all your previews, it’s time to take the next step and actually send out the email. As you can see, there is plenty of data to analyze here. 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